"At a difficult and uncertain time for pension schemes and financial markets in general, Simpson FT PR has helped to ensure that the IAPF has been well placed to comment in the media. The world of pensions can be very technical but, as in the technology sector, SFTPR has an innate ability to cut through the jargon." Jerry Moriarty, Director of Policy, Irish Association of Pension Funds
The Best
- To be (and be known as) the Best PR firm in our chosen sector i.e. High Tech PR, Business to Business and Financial Services PR
- Through this to maximise self esteem and enjoyment at work for our staff
- To be best, not by right, but by commitment, hard work and concern for our clients
- To believe in specialisation to the extent that we are comfortable working with or referring non core business to other PR agencies which specialise in other sectors or geographies
Entrepreneurial
- To be entrepreneurial
- Including sharing risk with clients
- Empathising with the business, competitive and financial environment in which our clients operate
- And recognising that staff should share in profits that we make
- And understanding that no-one owes us a living but that we only prosper to the extent that we work hard to make a difference to our clients' business
Staff
- To appreciate our staff
- And provide incentive through attractive bonus scheme to share in success of firm
- To share enjoyment in results - from a successful pitch to editor or prospect to particularly good media coverage
- We are comfortable in our ability to work for demanding clients with challenging objectives but in the interests of our staff we will avoid or reject difficult or unreasonable clients
Clients
- To be loyal to our clients
- To build relationship and loyalty with clients so that we do not resign clients if a competitor comes along with a bigger fee offer
Growth
- To aim to do outstanding work for existing clients
- And build reputation and controlled growth of company through word of mouth and client profile rather than ambulance chasing new business
Ethical
- To be Ethical at all times with Staff, Clients and Media
