"100,000 hits from over 100 countries in two weeks. Simpson FT PR delivers value and understands Online PR."
Aodhan Cullen, CEO and Founder, StatCounter
The Best
- To be (and be known as) the Best PR firm in our chosen sector i.e. High Tech PR, Business to Business and Financial Services PR
- Through this to maximise self esteem and enjoyment at work for our staff
- To be best, not by right, but by commitment, hard work and concern for our clients
- To believe in specialisation to the extent that we are comfortable working with or referring non core business to other PR agencies which specialise in other sectors or geographies
Entrepreneurial
- To be entrepreneurial
- Including sharing risk with clients
- Empathising with the business, competitive and financial environment in which our clients operate
- And recognising that staff should share in profits that we make
- And understanding that no-one owes us a living but that we only prosper to the extent that we work hard to make a difference to our clients' business
Staff
- To appreciate our staff
- And provide incentive through attractive bonus scheme to share in success of firm
- To share enjoyment in results - from a successful pitch to editor or prospect to particularly good media coverage
- We are comfortable in our ability to work for demanding clients with challenging objectives but in the interests of our staff we will avoid or reject difficult or unreasonable clients
Clients
- To be loyal to our clients
- To build relationship and loyalty with clients so that we do not resign clients if a competitor comes along with a bigger fee offer
Growth
- To aim to do outstanding work for existing clients
- And build reputation and controlled growth of company through word of mouth and client profile rather than ambulance chasing new business
Ethical
- To be Ethical at all times with Staff, Clients and Media
