A survey we managed earlier this year out of Dublin for our global PR partner Eurocom Worldwide found that only a third of international tech companies have a corporate blog. This is a little surprising as one would expect tech firms to be a little ahead of the curve on Social Media and its benefits.
Some have suggested that the immediacy and minimal effort required with Twitter will impact on the role of corporate blogging. I doubt that.
As early blogger Maryrose Lyons of Brightspark Consulting points out, “Blogs are most certainly not being replaced by Twitter! The blog is still the key ingredient in the pie. Content is still king. If you want engagement, you’ve got to be saying something and not just making idle banter (via Twitter, etc). Far too many are making idle chat.”
I agree. There continue to be fundamental PR reasons for corporate blogging from SEO to thought leadership that are difficult to achieve within 140 characters and the glorious clutter and (sometimes) banality of Twitter. In reality, Twitter can be another valuable link to your blog but will not replace it.
For more information on the case for corporate blogging have a look at “The Business Case for SME Blogging (and how to dip your toe in the water)” on O2’s new business blogging site O2ideasroom. (Disclaimer: O2 is a client).
Ronnie Simpson BBS, FPRII is founder of Simpson Financial & Technology Public Relations which won the 2009 PR Excellence Award for New Media. He was one of the first Irish PR bloggers. (www.simpsonftpr.ie).
Tags: corporate blogging, O2 ideas room, Social Media and business, Twitter