Tech industry website Irishdev.com has published a list of the Top 10 most read technology stories in 2009. I am chuffed to see that our clients took two out of the top three places. Simpson FT PR was the only PR firm to have two entries in the Top 10 most read stories.
So what you might say. It’s not the Irish Times. That rather misses the point. Apart from boosting Search Engine Optimisation, Online PR has reach far beyond the local market. As a result of a story used by top site siliconrepublic.com last year, the client had a serious call from a potential venture capital investor in Paris.
For example, while 55% of IrishDev.com technology readers are from Ireland, 25% are located in the US and UK. The site is a content source for numerous online partners including Google News (Ireland and world editions) and is optimised for search engines.
I have to say that it has been a great year for us on the Online PR front as we also won the 2009 PR Excellence Award for New Media for an international campaign for Irish web analytics company StatCounter. (See latest market analysis story from StatCounter on Google’s threat to leave China).
The business of Public Relations and marketing communications has been transformed by New Media. It represents a huge opportunity for Irish technology companies to cost effectively market themselves both globally and locally.
IrishDev.com’s top read story of 2009 was a Sogeti Ireland release announcing a drive to boost skill levels in the Irish software industry through a collaboration with the Irish Software Association sponsored Software Skillnet. Saaspoint’s announcement that it had sold Irish developed cloud computing applications to over 40 companies in three continents was the third most read story on the site.
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Ronnie Simpson BBS, FPRII is founder of Simpson Financial & Technology Public Relations which won the 2009 PR Excellence Award for New Media. He was one of the first Irish PR bloggers. (ronnie@simpsonftpr.ie).